After Sachin Bansal’s exit, Flipkart merges Billion brand with private label business


Bengaluru: Billion, the personal Make In India, private label project of Flipkart co-founder Sachin Bansal, has now been rolled into the overall private brands business of the online retailer. The move comes weeks after the former chief executive exited the company following a bitter tussle with the board during its acquisition talks with Walmart Inc. in April.

Billion is now part of a portfolio of eight private label brands, which are being overseen by Flipkart executive Adarsh Menon. Prior to Bansal’s exit, Billion stood apart from the other private labels and was being run as an independent unit by him.


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